The P&L is the scoreboard
We don't optimize for the dashboard — we optimize for the one line on your P&L that pays for the ads. ROAS, CPC, and CTR are inputs; contribution after acquisition cost is the result we're actually hired to move.
02 — About Convolt
It's 11:04 on a Tuesday, and someone is watching your cost-per-acquisition drift.
That someone is us. Convolt is a short-roster paid acquisition shop in Wellesley, Massachusetts — we build and run Google, Meta, and TikTok accounts for growth-stage brands, and we keep the client list deliberately small so the same people reading your numbers are the ones writing the briefs.
Why Convolt exists
We started Convolt after years of watching agencies optimize for the slide, not the spend — celebrating a falling cost-per-click while blended CAC quietly crept past the number the business could actually afford. The dashboard looked great. The P&L did not.
So we built the opposite. Every account runs on one honest question: is new spend bringing in customers below your target acquisition cost, and can we prove it? Server-side tracking so an iOS tap still reports. A UTM taxonomy that reconciles to your CRM. Incrementality reads before a dollar scales.
No marked-up media, no shared pixel containers, no forty-account autopilot. Four accounts run properly beats forty run on defaults — and we'd rather be the first.
02 — How we operate
Four commitments that decide every call
These aren't values for a wall. They're the rules we fall back on when the data is noisy and someone has to make the decision.
Measure before you scale
No channel gets more budget on the strength of a platform-reported conversion. Deduplicated events, geo holdouts, and incrementality reads come first — because spending into attribution theatre is the fastest way to lose money with a straight face.
Creative is a system, not a post
Hooks, formats, and angles get tested in disciplined three-variant cells on a fortnightly cadence. Winners promoted, losers cut, concepts documented — so a strong ad is repeatable, not a lucky Tuesday.
Earn the next invoice
Month-to-month after a 90-day runway. You own every ad account, pixel, and dataset; we operate inside yours. If the work stops moving your numbers, you shouldn't need a clause to leave — you should just be able to.
A short roster, on purpose
There's no account-manager relay here and no junior running your spend in the background. The buyer in your kickoff is the buyer reading your numbers two weeks later on a recorded Loom walkthrough. We cap the roster so every account gets a real set of eyes — which is also why we take on accounts in a queue rather than all at once.
The shop, in plain terms
The details most people email to ask about — here up front.
- Based
- 9 Crown Ridge Rd, Wellesley, MA 02482
- Hours
- Monday–Friday, 11am–5:30pm ET
- Channels
- Google Ads, Meta, TikTok — run in-house
- Good fit
- Growth-stage brands spending $20k+/mo on paid
- Tracking
- Server-side Conversions API + GA4 + CRM reconcile
- Cadence
- Fortnightly creative test & recorded review
- Media
- Paid straight to the platforms — never marked up
- Terms
- Month-to-month after a 90-day runway
- First step
- A standalone Account Teardown — $950, credited back if you engage within 30 days
- Reach us
- contact@convoltagency.com · (781) 893-9465
Want to know where your spend is leaking?
Send us your current channels and blended CAC. We'll tell you honestly whether a teardown is worth your money — and we'll say so if it isn't.